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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name6 h6 b! B, w" k" x) v1 W
Duncan Mavin, Financial Post
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) Q- R6 n4 d, `$ e0 K; E  kSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。0 f$ D3 l" _# A$ B
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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$ i; f, U% N& o( u* G, I# n( m现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。5 o! p7 ?/ @7 O. Z* b; X

, I* j! p) m& I! l$ U( }% P; Q. QTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.6 m4 ~( z# n# ]6 I' n
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
& Y" [! i" J" {4 Y1 m1 ?( M0 E- mThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.  }+ l5 `# r* x8 T) C

7 z9 {# p( x% {" CThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007., S! e6 V* \# Y1 ]6 }
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
+ Y% T" p- A  L$ d( _dmavin@nationalpost.com+ D8 H) n5 W2 l/ Y) ~+ _6 m
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© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成:
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4 g7 `# u3 x2 Y8 l8 ZSun Life 要取消Clarica商标
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7 m( I: b0 Q" q& hSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,& p' a6 |9 I4 H: k# l$ D& C
something will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
+ N" H2 @5 l' E/ b9 iI have Clarica 商标的人寿保险,- D4 D/ Y- E3 q0 g" h7 s' m
something will chang???
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Only the brand name will be changed. You don't need do anything.
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