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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name+ ?/ ^/ @7 J6 n
Duncan Mavin, Financial Post/ |4 C* E, `% K- O9 g& X! f6 b# w
Published: Monday, March 26, 2007

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8 p: O' V0 p3 l% LSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。- }, C7 ?+ \# ]2 K; T( g

; x: ^+ N, L7 u) R* V) ^. X+ c$ n公司说,这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
8 g5 i+ R2 }  M8 u3 {0 e$ MClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
: ]# v  W6 V+ Q2 b7 r6 x% y# JThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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* x7 b: k  \( M# b, [- ]* R9 U2 WThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.! ~, A  A3 ?/ t3 k- w4 G5 L, x9 B
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.$ H8 _  h4 e' N  U  V" }
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally.". d! H& k, U/ X2 s! B! r1 C
dmavin@nationalpost.com
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" c1 s2 F' }. Y) _© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表& p! D3 N0 _+ Z8 u

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3 Q( K4 T( Z0 o; W" |# G本人翻译不当。标题应该翻译成:
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$ k8 |- e  [) F! C; N, gSun Life 要取消Clarica商标
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, T, r* V2 a* ]7 T( JSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。8 f7 ?! ]9 j& a' L. \
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,; l/ l$ E. M0 l- c% |1 ~* k$ p
something will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表8 q8 C9 V' j- T8 j
I have Clarica 商标的人寿保险,
8 I; \* J8 ^' y9 @0 Csomething will chang???
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4 I3 h4 d9 v" q' fOnly the brand name will be changed. You don't need do anything.
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