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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name8 k+ [- y4 u) ^
Duncan Mavin, Financial Post
/ \& t8 K0 r# s$ G/ sPublished: Monday, March 26, 2007

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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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' [, l9 f6 e5 s0 l9 d  f# @Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。  [) Z( V. W* C) J

% [' j0 @& o* |. v" V现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
: w* C7 j! {% w+ A7 \1 }! U2 gClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.- E# E: T, S, n8 J8 m
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.' T4 c! ?6 e3 X2 d' r$ z- }0 H. P/ C

) p2 {7 n/ a( z6 wThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
3 m. Y$ L" i8 H"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.- j/ C" x( K1 R- L
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
( e9 m1 P* D% ^/ N+ H5 w' Rdmavin@nationalpost.com
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4 x  }8 |" o' p8 b) U' W© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表
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! S* t7 n, k/ G) f本人翻译不当。标题应该翻译成:: I3 p4 H# h5 k1 |

$ f1 T! s3 J0 ^" O# P; v3 P' M/ eSun Life 要取消Clarica商标0 [8 C% j5 ~) M2 ~" T! X: |

1 p4 a* Y/ \; |$ c3 {$ _Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,1 H" T% d) M- Q
something will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表7 o; G1 Q# V  x( ]
I have Clarica 商标的人寿保险,
+ K  k2 ]5 |" N% ?( lsomething will chang???

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Only the brand name will be changed. You don't need do anything.
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