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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name! m6 E# h9 q) ^
Duncan Mavin, Financial Post
  x& p* f3 x2 D( A9 Y3 U; PPublished: Monday, March 26, 2007

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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。  o3 k: t" H. B% p

2 T! b' Q$ V0 J2 k) ?Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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4 m. n: k7 b# F, H! {: S" }; ]/ P3 V现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。; U& d) r1 ^' C

; w0 f0 I6 Y" l3 V$ D! G$ R# K公司说,这个改变将要在2008年第一季度完成。6 \7 E8 y4 Y9 _' i% i
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.6 u  b  |! A* [" s8 P
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.4 X& ?. Z. b4 v4 P- T( n* \
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.) s0 e& m4 u  r2 Z0 A: V( b1 t" l4 z! d
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.+ I2 z( |3 y9 b

# F4 S3 F# |. q$ K"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."3 R) ~# }. X3 L7 F( T
dmavin@nationalpost.com
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/ I4 R9 g1 X8 M; m( l( C7 r© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表
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; q+ Q7 [/ h$ r4 `本人翻译不当。标题应该翻译成:* v( S3 y+ c- d- R( b3 M& F
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Sun Life 要取消Clarica商标- A- j9 V" s, _. V+ F, R

) o" i, Q+ F$ i* P( {Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
0 N3 v! `/ U$ r% gsomething will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表" b; u4 W" ^: t/ k" {, b* b
I have Clarica 商标的人寿保险,+ d: S2 b, u. m5 x6 x' V
something will chang???

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Only the brand name will be changed. You don't need do anything.
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