Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
3 \& I! c; }% B% fDuncan Mavin, Financial Post
  u) _$ E4 h3 D* h8 q/ m8 RPublished: Monday, March 26, 2007
& p, F8 M5 h, y- b
Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

公司说，这个改变将要在2008年第一季度完成。

TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
4 S# \+ w! ?* J' V$ D2 R5 M( WClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
- q+ Z. V) b/ b. O* P* D! bThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
& S$ ^" c, ^: v"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.

/ ^. l& h1 _( R3 y, E" ~7 D2 X: c"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
& a* a* O9 s. C2 V# e3 w& _dmavin@nationalpost.com
+ W, Y+ P/ j( l' \! q* d& |( M# O1 T
© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

& ]# T) ?; e4 b, n$ n本人翻译不当。标题应该翻译成：
% {; c# y7 e4 `
4 T. R  s  X) U/ q. g7 j& TSun Life 要取消Clarica商标
& V9 D) \$ q& F! x  a) Y
$ o1 t5 L0 a' L4 _. `6 KSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
# f$ Q' H8 d8 X+ K

dongfeng301

I have Clarica 商标的人寿保险,
4 Y" o" j0 N4 d, a* Nsomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
% p( i% z2 ]7 O; B6 Y* TI have Clarica 商标的人寿保险,
6 Y5 h* `/ u; X# m, W2 ]6 Esomething will chang???

Only the brand name will be changed. You don't need do anything.