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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
- s. G: Y8 ]$ i* Z+ o" DDuncan Mavin, Financial Post9 @" R( {( X6 \: h
Published: Monday, March 26, 2007

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6 ?  N% y6 y2 l' `9 DSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。1 q" l: J- C$ u& c; U1 n4 j6 T5 s

- s% n2 P& M# A9 I' [' LClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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  U" r5 q4 r- }3 W3 l: p) J现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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- E( r) M+ R( D& I. I公司说,这个改变将要在2008年第一季度完成。
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, p  k! z+ e% Y* B7 f) W! M2 LTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
# l6 |9 U5 }2 k9 M8 a3 _# z% \Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
6 i! h4 @" {8 H1 x1 uThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.& `" E9 l! b8 s/ k# O2 [
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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/ t9 \7 }5 f9 V1 G"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
8 ?- i" k5 ?+ Ndmavin@nationalpost.com
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© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表3 R( G) g8 D- R, r
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本人翻译不当。标题应该翻译成:+ ~+ @/ W* M6 b! H2 u$ g0 t. {2 q

. D4 c) r5 X. `4 y% v$ N4 F( WSun Life 要取消Clarica商标
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) G, e+ X% ~/ e# l( NSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。* u) n& a, G. p* h  u& [, Y8 z3 h" i
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
2 ~* w0 v: x) @' h4 Dsomething will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表! N4 d: T0 u) i
I have Clarica 商标的人寿保险," ]) Q$ L$ U6 S; L. ?0 V2 ~
something will chang???
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Only the brand name will be changed. You don't need do anything.
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