Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
8 u4 i- Z( K' R  E  @- B. @Published: Monday, March 26, 2007

Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
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( m' D  P$ v" F/ j, L/ H! S( T; l现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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9 ]4 f$ A+ x5 H4 N, |# `1 c$ t公司说，这个改变将要在2008年第一季度完成。

6 A5 B$ [7 a% j, A, [7 F: }! a6 C7 }TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
, D! I: L2 @& F1 PClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
( K4 x' z, S. T, I6 T& e( f" A- jThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

6 ^5 F* k3 ]; u8 T  h9 vThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
( r' h" L9 j) E' |& o# H2 l"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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/ z( ~" F9 X4 G- K+ L' Y"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
8 |8 n6 F! H9 z) Kdmavin@nationalpost.com
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© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
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7 c  r8 W( \6 r1 h9 f' M, p本人翻译不当。标题应该翻译成：
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. y7 O" o$ y: F& W) B3 `6 p! TSun Life 要取消Clarica商标

# f. H- y4 U7 H1 ISun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
/ U& _3 C$ G2 RI have Clarica 商标的人寿保险,
something will chang???

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. s5 f; M$ A* s2 f; S' BOnly the brand name will be changed. You don't need do anything.