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课文26 征购大饼干筒
9 n4 ?4 n) ~, W: z( b. `461. No one can avoid being influenced by advertisements.% V1 b: V" H5 U$ t/ Q5 Y, B
没有人能避免受广告的影响。
% f; M+ s Z. {462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,: @. u+ h$ z& L2 F: o
尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。
3 H/ r5 f0 J+ c$ w) Q0 v: `9 \463. for advertising exerts a subtle influence on us.( N& w* T' @/ d
这是因为广告在我们身上施加着一种潜移默化的影响。
1 n/ I8 H5 Y) H464. In their efforts to persuade us to buy this or that product,
! P9 E, p0 C U 做广告的人在力图劝说我们买下这种产品或那种产品之前,* y7 n0 F6 H0 B! ]2 ]1 I
465. advertisers have made a close study of human nature and have classified all our little weaknesses.
- s' r! S) k E/ I1 T+ H 已经仔细地研究了人的本性,并把人的弱点进行了分类。
% e# j- n* l! u( |0 O466. Advertisers discovered years ago that all of us love to get something for nothing.8 P! b* |/ o2 q7 J' ~5 W4 u9 M0 \
做广告的人们多年前就发现我们大家都喜欢免费得到东西。
. A% e/ T, Z" j9 {2 v467. An advertisement which begins with the magic word FREE can rarely go wrong.
2 K- z! b5 J" S6 j# W' m% e4 T 凡是用“免费”这个神奇的词开头的广告很少会失败的。
, ?$ ]1 z) Z9 W, L" q" W# [5 O468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well., b7 @: i9 F# N/ |8 o
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。
% R; Z8 R/ q5 I( j4 ^469. They devise hundreds of competitions which will enable us to win huge sums of money." M; M9 Y7 U4 [3 [! Z: b
他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。0 H* O0 T+ ~/ V- R
470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.- j+ l3 C) z$ g
电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。# |9 \$ A3 h' j! ]
471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.- z% U) k: Z j) w8 G
有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。
. i9 I, S% }# Z; z" o. e6 ^/ V+ C/ U472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.: Y# ?4 r/ `& X q# F2 m
他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。( L' m- v, O( Q
473. The response to this competition was tremendous.
) [$ b9 z! a3 I 这次竞赛在听众中引起极其热烈的反响。
, e7 w3 ~( |9 x2 j. }474. Before long, biscuits of all shapes and sizes began arriving at the factory.
) K% y- v( |. m# r- @4 T4 D 不久,形状各异,大小不一的饼干陆续送到工厂。
1 W5 x7 N* g7 k# ^ @2 {2 @; n475. One lady brought in a biscuit on a wheelbarrow.
6 }; b6 f" B6 O5 s! e9 h 一位女士用手推车运来一个饼干,
* n! e9 F, R( C% e7 b476. It weighed nearly 500 pounds.
4 F( `7 U) ^ e( j7 [7 d 重达500磅左右。, q+ J; I* C) s) l5 f
477. A little later, a man came along with a biscuit which occupied the whole boot of his car.! H3 {5 V3 V. m" `0 B% M
相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。
* @- ]/ i+ D `( S7 U. F478. All the biscuits that were sent were carefully weighed.
S1 m6 ]& q9 g! `+ s0 A 凡送来的饼干都仔细地称量。 D! B( S6 [2 |" h" d! `
479. The largest was 713 pounds.$ q1 i! S; n: U- v+ V& w# G4 l
最重的一个达713磅,
2 p2 W/ c6 i* ?480. It seemed certain that this would win the prize.
z6 V; ?% |6 k& F( P$ [ 看来这个饼干获奖无疑了。
2 l$ J5 i+ r1 L481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.
2 `+ I V$ b4 ^; h$ T9 f% @0 p2 p 但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。. b2 @, z5 j$ g c4 u% l
482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
& ^6 H1 m+ c6 a5 ~8 R, X 它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。% d# z7 F6 Z" t5 |. Y
483. It was so heavy that a crane had to be used to remove it from the lorry.$ T K8 e6 V4 a) H, `0 `
饼干份量太重了,用了一台起重机才把它从卡车上卸下。
8 m- T5 n+ E3 ^" v) b7 E7 o$ }484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.
- x, S S) n6 \" ?$ f# w& A 饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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