 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products.
6 F1 w2 G; K0 \ S. M1 y9 e
7 o( q% v, [9 E# _+ T$ }6 B! l0 iApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. : t1 v) a+ @& `0 ]* l
' H: {/ t1 P, x' k5 j& @
The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
7 I2 E' Z% t* B" ^/ c2 L. p' ?; X' i, T+ r4 Y9 ^; L1 S
"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. ( U* Q" `3 @* s1 O
$ `4 E: p% Q7 L }# i W h/ BApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 8 z: t; n. |' K( v/ G
7 m# ~& l4 J$ a, Q' z2 b* EApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|