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A New York state-based company has announced it will be adding genetic material to some high-end products. ' E- f* Q0 J( K7 O5 K- C
K0 _: H6 @ e& b1 f% k2 LApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. - c8 W, _9 D* N1 p* T! L
l. N7 O% A/ s5 K$ @6 IThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 3 r a/ J6 g1 ?! I
6 ]9 ?9 D+ r0 @* oApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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1 S* a" v6 W6 n# a( I. D! i; lApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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