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A New York state-based company has announced it will be adding genetic material to some high-end products. 2 ?% k8 T* ~% _9 O
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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% l$ W& A- F1 \7 OThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. $ ?4 F" {+ X: r+ f4 {( k4 l; K5 r
7 n) v/ C3 z+ K U& MApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. + N2 j" S$ E0 g/ H
' j& y0 c8 f8 n$ J( h7 t) lApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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