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A New York state-based company has announced it will be adding genetic material to some high-end products. % ]7 `. g- F2 s* K( E
5 q3 \& c/ A6 j1 I* B% `Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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5 o$ ?+ l: ]& H5 r! o" f& i$ AThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. ( w5 C. K4 X2 `4 }0 ]6 F# g4 c
1 q& a0 k% U% H3 a2 y. D( C"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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7 r3 X) h) N/ l1 k: ^Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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% _9 K. r" }8 l1 F' \" CApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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