ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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& g/ ^' ^& D* e( z" C- k% [: `CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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8 H* R0 k& K9 E% v1 g0 W•70%:  Feel now is a good time to buy a home in Canada
•1/3:  Expect to move in the next five years
; D% w$ c. h: T4 g  U•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
# U0 V7 E3 y& i, j3 \% u/ N•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
0 A3 c, w# G4 v•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
/ ^$ Y8 \1 `! C& t1 kWhat matters to homeowners:
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5 P& E% k* j) `' K% s* k* o•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
3 p  A, e+ H$ y( \$ N0 \•"Service":  The top reason driving customer satisfaction with brokers.
% @1 G+ |# A5 {•"A good relationship":  The top reason behind customer satisfaction with lenders.
Other interesting market share stats:
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•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
0 R8 K8 i) h2 |9 n, N, `•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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3 a% @; i$ P* ]9 xhttp://www.happymortgages.com/newsarticle.asp?id=210
* t. ?% {" F, D; m! H& zSource:  The chart and all data are courtesy of CMHC.