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Ron Chalmers, The Edmonton Journal
7 c; ^+ H! H* e" E7 I/ m$ WPublished: Tuesday, April 03, 2007
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' o( I' k0 G4 P: P! GEDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.
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& L; Z0 E$ p. g. i* ILeger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.$ J& y$ q# K5 I
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.. F1 q8 Y \: I, A3 e$ R( y
# ~7 H q$ I$ |% [5 C( ]Is this a good time to buy a house in Alberta?4 R1 S' J( o+ o. m8 Q& i: f
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No, not according to the sample's composite score of 71, showing significant doubt." x: ?8 G5 L% t: o: U* y% w9 W
+ U- l! u8 ` k; \+ ^7 GLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."& s `& @8 k6 y% _$ z/ F% X$ v
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When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.
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! k9 @( r: R# x) l9 e) ^A question about household incomes drew a score of 141, as most people expected incomes to rise.6 r8 _4 s7 Z( c9 ~9 B
" q! c9 m& X3 C, Q, J5 O5 sThe sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.; u6 b1 \+ N. X+ ]& V; k
" P+ p/ B+ ?$ O8 wThe prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.. j6 q/ f# y* A/ |2 j% I U
. ?& G; z8 }3 S7 EA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.! Z3 M% p" k' F. g
# h! T: T; d0 \5 `Among those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."* [) h; i' [- J0 J, I0 o
: e0 H" Y9 o: EThe business sample, like the consumer sample, expected interest rates to rise.
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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