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Ron Chalmers, The Edmonton Journal
) W6 m; O- w! L0 D; xPublished: Tuesday, April 03, 2007
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.* t8 I7 I" H2 P6 S# D; U R
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Leger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.
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2 T8 q. W0 Q; E9 ~+ A: }3 i hResponses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.
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Is this a good time to buy a house in Alberta?
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3 k9 _. n0 N+ j# INo, not according to the sample's composite score of 71, showing significant doubt.
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# {& y! Z' a/ L. ^# T- X4 oLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.0 e, H( H3 f; |) E! j* G
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A question about household incomes drew a score of 141, as most people expected incomes to rise.
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The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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2 Y2 m o) F, t- ~The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.
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A related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.. ~0 W: q1 m0 l8 E3 x" H* a
+ C* \' x, v2 R/ n h" l0 XAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."
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The business sample, like the consumer sample, expected interest rates to rise.
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% F, B# M7 ^: b7 zBarry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.( l& Z7 [ C# q
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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