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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
! |, Y" l* H7 c) ~7 nDuncan Mavin, Financial Post7 d7 T. w" }! ?- p. V
Published: Monday, March 26, 2007
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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。8 k3 u: g7 m' Y" t+ x' M
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。
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; P' V+ ]! i# ]# a1 W; sTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.+ x1 \$ N1 }4 ?' [6 E9 [
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.' @0 F! {" D$ A  Z) m9 X0 t
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.+ z& j+ T/ n5 n0 Y3 U

3 O5 H  `, K% ]5 Z0 q- D+ I  A, uThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.: d# t+ Y6 Y$ V6 H7 K3 _
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.* `$ u* B  M% f  S

" W$ p+ O  M$ E5 f"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally.", _4 @/ J* A: W5 E
dmavin@nationalpost.com
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* [7 k6 W/ @' w  q© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表' G, x, b& w& o( @# \/ n
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本人翻译不当。标题应该翻译成:/ y; {, B7 H; x

9 Z! J* ?. n' eSun Life 要取消Clarica商标# c0 Y  ]" r, B' ~% z; i+ f" G

) A$ n& K1 ]- z7 Y0 x6 y0 zSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。; f6 Y8 F- f6 H( ~
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
# x8 N% d* N% E6 G9 k0 Bsomething will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
8 ]% r/ o0 D2 i: ]8 Z( |I have Clarica 商标的人寿保险,- C. `+ v2 l$ Q5 n
something will chang???

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Only the brand name will be changed. You don't need do anything.
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