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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
  C  t+ g$ ^1 e9 N' VDuncan Mavin, Financial Post
) S* B8 x( r6 M4 K2 `9 H" HPublished: Monday, March 26, 2007
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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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3 n( Z8 X) s* I8 x- y1 I3 @6 IClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。+ E& c6 r$ X: @. I- ]0 u  }
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.4 v; D. }- F& j' V; T$ {
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.  c1 C9 K" L; [% \3 j' n0 w! g
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.! ?2 z  V) t' g. u
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
. U. d% U6 k3 ?* w8 z. \"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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4 E- F  o% p' S. `9 Z6 [5 a  G& m"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."" e# S$ u) a  |8 h2 C3 e1 E
dmavin@nationalpost.com
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$ H9 {3 ^5 m, Q! U4 ?2 p© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表0 [, P' f3 c( a, C( X

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/ ?$ R/ r1 d1 N8 G& g本人翻译不当。标题应该翻译成:3 H7 u* `) p( P/ u/ R

$ P; T9 U  P5 X% N( V( rSun Life 要取消Clarica商标$ Y# W" q* J' A# P0 E& b* X

# L- @) c; e1 n0 Z3 ~  \Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。. b, e6 [, O' |% r1 |+ b
大型搬家
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,3 v" F9 a. K5 k. N5 x9 T
something will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
1 o& q  D& \% A; \% II have Clarica 商标的人寿保险,! m! _( S  k6 q; M; y1 ?
something will chang???
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Only the brand name will be changed. You don't need do anything.
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