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Sun Life to retire Clarica name) ~$ [3 {4 t1 f" N
Duncan Mavin, Financial Post
" B4 p1 A' H" N4 e1 A( x- R2 YPublished: Monday, March 26, 2007
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2 ^0 W- W% P q6 T2 MSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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( Q; ?& o. q/ V& Y& AClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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3 E5 W% j/ C# `& [, a现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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: F0 w! a5 i. Y& A$ a' E# Y公司说,这个改变将要在2008年第一季度完成。
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6 E# d/ w- T% Z$ T6 N- u/ [TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
2 \, U6 ^: m0 E/ t4 N9 pClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later." ?8 l% {. W- U" J: ]( _
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.2 I R9 N) e2 g
" n& q% I/ d- OThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
4 X6 Y& N% `% _ }) a% O"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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( {3 y0 n" u% D) I) z. h) N2 G"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
; l5 X2 U3 n$ F6 ]# w/ fdmavin@nationalpost.com
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© Financial Post 2007 |
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