Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
+ n1 |) p" W6 hDuncan Mavin, Financial Post
Published: Monday, March 26, 2007

Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

, o0 c6 j% ]* X3 c2 nClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

公司说，这个改变将要在2008年第一季度完成。
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7 s5 y* J+ |* A  _9 d/ d( ATORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
7 @8 {- V% w+ z+ v+ IClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

' D& f6 N  N9 R0 {1 E' RThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
+ n6 H# ~7 j& z: d7 f"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
$ ~& N0 J) n! ^: t
"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
" P* q8 v4 ]! s. Y5 ]1 Idmavin@nationalpost.com
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; b- S: F/ O0 Q( d2 F7 f3 ?6 [© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
1 [: h/ O0 B/ X0 ]+ M9 o- D

8 S' U* K% t$ `9 `3 d
  X" b+ w* I/ m% a$ E: ?  X) y本人翻译不当。标题应该翻译成：
' J3 F* P$ U( ~( R+ a
& I& t+ [2 ^8 L3 r. @# c# USun Life 要取消Clarica商标
# y% E+ u$ l) I
+ X7 p$ R$ B6 YSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
3 n, J# S! E: K- b, {something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
( f; l; o3 }2 X. U# t) W. f, O- jI have Clarica 商标的人寿保险,
4 J. I: b' h0 \4 r3 Q: Fsomething will chang???

Only the brand name will be changed. You don't need do anything.