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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name$ N" J& @% G4 t3 e2 ?$ X
Duncan Mavin, Financial Post/ j0 E+ F& o6 s3 [
Published: Monday, March 26, 2007

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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。7 P3 Q+ a4 w- F4 p
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公司说,这个改变将要在2008年第一季度完成。/ L8 A8 ^6 h2 Y4 b6 o+ s
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.& G( s9 j& f  Z# ^
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
0 G0 D) _7 a3 oThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
4 }' H6 p3 g% e$ j( R# L% u"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.. c3 m" k' |2 m% J- P3 u; k$ u

0 }. a- s1 _. f* l% X! E! s9 Z"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."- M3 D' q6 `) K$ ~
dmavin@nationalpost.com
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. ?) A1 ^8 s! q6 g  G9 W. z© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成:
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% B! k8 P+ ]- }' d. J$ Y6 E) X$ [Sun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。" F5 j- p2 a! u/ h* \
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
1 |" {2 v) V: C9 A  [3 ]  I. usomething will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
" Q  \' T1 A$ {! ^9 }/ M& II have Clarica 商标的人寿保险,
, w5 I7 j3 W, I  T. Nsomething will chang???

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Only the brand name will be changed. You don't need do anything.
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