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Sun Life to retire Clarica name$ N" J& @% G4 t3 e2 ?$ X
Duncan Mavin, Financial Post/ j0 E+ F& o6 s3 [
Published: Monday, March 26, 2007
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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。7 P3 Q+ a4 w- F4 p
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公司说,这个改变将要在2008年第一季度完成。/ L8 A8 ^6 h2 Y4 b6 o+ s
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.& G( s9 j& f Z# ^
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
0 G0 D) _7 a3 oThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
4 }' H6 p3 g% e$ j( R# L% u"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.. c3 m" k' |2 m% J- P3 u; k$ u
0 }. a- s1 _. f* l% X! E! s9 Z"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."- M3 D' q6 `) K$ ~
dmavin@nationalpost.com
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