YOU CAN NAME YOUR OWN BUSINESS ANYWAY YOU LIKE, THERE IS NO LAW AGAINST IT, EXCEPT THE LEAGLE NAME. 3 s" M. b6 c5 Y( [$ y! USAY, YOU REGISTER AN ABC INC., OPERATING AS DEF FLOWERS, THEN YOU CAN DO BUSINESS AS DEF. - R, x8 P; p" r* t4 f* a% @# B; p/ \HERE, A LOT OF PEOPLE JUST REGISTER A NUMBER COMPANY EVEN.