YOU CAN NAME YOUR OWN BUSINESS ANYWAY YOU LIKE, THERE IS NO LAW AGAINST IT, EXCEPT THE LEAGLE NAME. $ g' P* ]9 p+ `/ L% x3 JSAY, YOU REGISTER AN ABC INC., OPERATING AS DEF FLOWERS, THEN YOU CAN DO BUSINESS AS DEF. ( [; N# g& J& g6 n, UHERE, A LOT OF PEOPLE JUST REGISTER A NUMBER COMPANY EVEN.