Gary Amrstrong, Philip Kotler, Cunningham, Peggy Cunningham, Lilly Anne Buchwitz, 9 B: G' W' t! z1 ^) o% I6 |: c9 g. r7 w0 y: W; P" {) w% X8 G
* k' N1 d t1 R9 e0 a/ _/ E
Marketing: An Introduction: third canadian Edition,, Pearson Education Canada, Z5 Y2 e5 s0 R {+ c
; _3 S' B; A* m0 Y" j& A& f
For UofA course: MARK 301 and more.; h1 |+ ?" y% [3 F {" i u7 E7 L
# i: c5 P& i2 d. x