What is Marketing?

sweetspot

You see a gorgeous girl at a party.
You go up to her and say, "I am very rich. Marry me!"
( q  u8 V# y5 s$ D0 l" L- WThat's Direct Marketing
& p0 \0 n' J9 {
You're at a party with a bunch of friends and see a gorgeous girl.
9 K4 n4 C& p' e$ q1 |- P$ UOne of your friends goes up to her and pointing at you says,
; b7 w0 ]# C* f. k: @"He's very rich. Marry him."
That's Advertising.

, G5 q6 [" ]- L0 C# Y! N5 vYou see a gorgeous girl at a party.
4 Z8 a% e6 c& e& _% M' NYou go up to her and get her telephone number.
The next day you call and say, "Hi, I'm very rich. Marry me."
That's Telemarketing.
; I- g) [, m- }3 ~! P' ?
You're at a party and see a gorgeous girl.
You get up and straighten your tie; you walk up to her and compliment
her hair.
' @9 T" w( U, \2 f2 rYou open the door for her, pick up her bag after she drops it,
3 m9 V: X+ C& T. l: Eoffer her a ride, and then say, "By the way,
I'm very rich "Will you
8 a* ?9 r# Q% Z$ M4 y" L1 q/ I$ cmarry me?"
1 b7 F; `+ Q! t; A3 `That's Public Relations.
$ D+ W3 r, `; X
  u# o* d/ I6 {5 m  ?9 s3 vYou're at a party and see a gorgeous girl.
She walks up to you and says, "You are very rich..."
That's Brand Recognition.
3 j) b! s" x% F) _) c& n5 G0 K( g# c
3 Q; i& [( P5 lYou see a gorgeous girl at a party.
You go up to her and say, "I'm rich. Marry me"
4 D, |$ e# |- s  [; N" N: M+ g3 a+ t1 IShe gives you a nice hard slap on your face.
3 N8 g: g8 x% @) ?, o8 bThat's Customer Feedback.

高桥

I am very rich. Marry me

高桥

That's Direct Marketing

高桥

很形象，不错

Mark

哈哈。不错：生动形象、简明扼要。