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课文26 征购大饼干筒- g/ }; {4 P* ?" \: ~
461. No one can avoid being influenced by advertisements.0 E! V- e0 Y: E; B: m
没有人能避免受广告的影响。
4 G6 S) G/ }; G- v' q462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,* q- v1 V: W, V9 B8 r# Y
尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。/ D# v4 b4 m, b5 m4 l
463. for advertising exerts a subtle influence on us.: B5 h) n$ ?% n: V& W
这是因为广告在我们身上施加着一种潜移默化的影响。
+ d3 }0 {# y/ X4 A464. In their efforts to persuade us to buy this or that product,
( g& e3 x3 Q5 J! q% K6 ]2 H0 ~' @ 做广告的人在力图劝说我们买下这种产品或那种产品之前,4 c: [5 g, j" E/ y% y6 k+ ~
465. advertisers have made a close study of human nature and have classified all our little weaknesses.& L2 e5 O5 `- ]# e5 v
已经仔细地研究了人的本性,并把人的弱点进行了分类。+ a Z: ]* T; U/ R+ W( q
466. Advertisers discovered years ago that all of us love to get something for nothing.+ t) K" A2 `# A( G( A
做广告的人们多年前就发现我们大家都喜欢免费得到东西。
- p+ b6 p$ y$ G0 c. p5 e( p467. An advertisement which begins with the magic word FREE can rarely go wrong." q# i& v7 f ^6 \: K! y5 s w2 v% g
凡是用“免费”这个神奇的词开头的广告很少会失败的。+ I ?9 t" _7 N- z! ~- i
468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.
: \1 H. ?0 F, j' I r; u; x& }9 Z 目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。
6 m7 W9 \& C/ t. l3 X( i469. They devise hundreds of competitions which will enable us to win huge sums of money.
7 d$ q1 s4 x) ]) x$ V; d 他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。2 |! i1 Z2 m @$ B* z$ x
470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
4 c! H- u$ \5 J& J& f 电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。4 T1 A. J4 E+ _
471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.
1 t" D1 p$ Z9 j9 g7 k; x# n 有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。4 S/ a5 @2 K$ v
472. They offered to pay $10 a pound for the biggest biscuit baked by a listener./ U- C7 ]( i3 Y U* {1 K5 d
他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。8 ^4 E' C8 Z2 Z& Q4 N0 Y) V" K
473. The response to this competition was tremendous.
: Y7 j8 x8 ?6 B" q! ?! D 这次竞赛在听众中引起极其热烈的反响。 T' @4 Y, j. d1 m2 k4 H
474. Before long, biscuits of all shapes and sizes began arriving at the factory.& q4 r9 Z% \% g, y; r
不久,形状各异,大小不一的饼干陆续送到工厂。
. j {2 {+ l6 U, D475. One lady brought in a biscuit on a wheelbarrow.2 S8 v* D8 B0 h8 I2 Q* V
一位女士用手推车运来一个饼干,+ l) t1 ?. `5 W5 _3 j; d7 [
476. It weighed nearly 500 pounds.
& ^, X0 J+ \$ N) Q 重达500磅左右。
# T( W$ _& ^3 u2 b2 s6 t9 \6 C477. A little later, a man came along with a biscuit which occupied the whole boot of his car. g6 [) N, M) k( X8 A
相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。
' ?' p: R" \1 \: n- d+ w/ s8 _478. All the biscuits that were sent were carefully weighed.
* t, `0 P7 V- a 凡送来的饼干都仔细地称量。
( C1 X3 _2 S, r! e7 z% A4 T. t% y479. The largest was 713 pounds.$ C. `2 Z9 o7 V0 O
最重的一个达713磅,/ @0 ]- |0 H6 u& e0 r$ Q% L
480. It seemed certain that this would win the prize.
+ c2 |% @2 ` u 看来这个饼干获奖无疑了。' |% s- r7 o E3 y+ B' D) _
481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.1 E* R& K* D# Z! d C# ]# H
但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。
* k1 d- U8 F* c" A482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.% o( I2 l& X: o! ^1 l6 M
它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。
! T2 s1 y W! w483. It was so heavy that a crane had to be used to remove it from the lorry.1 E" P% r9 g' y9 \
饼干份量太重了,用了一台起重机才把它从卡车上卸下。
2 T2 \8 E: t- w6 f" f. ]484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.! n+ o3 {: W! G7 _2 I0 l% p' z2 `
饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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