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A New York state-based company has announced it will be adding genetic material to some high-end products. * s5 u( q& e4 {" j+ K3 j
V* N' I- q/ O0 q/ Z0 V" r SApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. , N5 P# A. S7 T* i- |: G5 w
( Y& ~/ e' b4 q" l, p% M7 _) JThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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( K1 y+ W3 S/ ?0 f"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. ( } c. H- R5 g! K+ a/ q$ E9 k
1 h4 X% e! d# L( Q& A- u( qApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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8 x: a7 o- `% a$ KApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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