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A New York state-based company has announced it will be adding genetic material to some high-end products. : w; g- e2 P4 M: b( x
* E- f0 D+ h6 I/ r& DApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. ' S; o+ r! k, e3 D5 ~1 X
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. z7 P& ^$ M/ X' P3 P9 ]4 W( J
5 R5 h/ U* e! h, K n N"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. $ v3 o+ Q# l( P
: q1 v$ J7 A4 G* @Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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2 f8 |9 B3 V; Z. {. a4 T$ eApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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