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A New York state-based company has announced it will be adding genetic material to some high-end products. % E: D% m+ {, G3 t9 R5 B. I# m
& B0 e( W: n; @* r! U# M( ~4 sApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. J+ m. p( T; o1 u, |7 M
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 4 }" v* N5 l4 }, G4 F s
7 `7 ~2 X( E/ E5 H/ \) m7 BApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. & v1 r2 M2 @) ^( ~% m
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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