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A New York state-based company has announced it will be adding genetic material to some high-end products. : K- |2 i" f! A
/ X, }% d4 g" H% ?# @! fApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 4 g' N& E1 w5 f4 M9 s
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 7 B' M; h$ N4 ?' q/ | V- y c
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. - Q8 ]( Z9 w3 x) x9 U$ y
/ l- P3 ?4 u" I1 w, A. }1 G3 rApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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