 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products.
$ K2 d% j) ?! H5 S7 y! g& j! F f! v5 ~ {0 g# C$ q" h' ]( {
Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. ' D# Z# I4 Y* d4 c3 P( n3 z
2 d: ^" H6 z! }- v
The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
4 |& ~& x$ N$ I0 d( |( L+ N9 r! u1 L* W' A K A0 `
"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. / N! v$ }% g' x
G }/ z4 B T( Q: x) a5 Q" l* CApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. * L) z; @8 k- e; _
3 r/ x4 N) j' N: z$ [1 d& r' H/ _Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|
狗仔卡
发表于 2010-1-8 11:59
提升卡
置顶卡
沉默卡
喧嚣卡
变色卡
显身卡
