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A New York state-based company has announced it will be adding genetic material to some high-end products. * z) u8 V+ e4 _/ L9 Q1 X% `# o
( P4 H- i# D7 d; C: n# [Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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, ?: G' E2 W0 o9 H, ~6 c+ E8 v5 EThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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% p3 ]( l! `0 {& Q; E"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 5 \5 X5 I8 E% d1 e$ U
: B" X6 V; Z' x9 J& g' RApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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