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Ron Chalmers, The Edmonton Journal
# ]9 v8 r2 \7 [7 o0 ?Published: Tuesday, April 03, 2007& {/ g( M4 N1 e& U
' ^9 z9 y5 ^$ D, O1 I0 A( X% VEDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.
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Leger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.5 n, P( @9 K, z3 {# m9 D6 Q' _
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.
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1 D2 a: `" l" E$ ]: @Is this a good time to buy a house in Alberta?, U! @5 x# V* }0 ?* k7 T; x0 g
2 F) R% j* Q; x( yNo, not according to the sample's composite score of 71, showing significant doubt.& o+ R% n* k5 J8 Q
5 G) b* O& z- [: a9 @$ wLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."1 b) }4 B/ \' B# Z) x' x x
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When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.5 j3 }' s2 r# W3 n _0 ^$ C# s4 u" i2 ^% X) d
9 }, i2 I. H `& ZA question about household incomes drew a score of 141, as most people expected incomes to rise.
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The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.% i* b. a' m( K& q4 [
& k, C, _0 L6 \. ~The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.! }6 {1 T d. G0 Y: |7 _
1 N" e. L7 `+ F, Z, a; ]( `9 BA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.$ {* b0 ^8 f8 L& J9 T2 {
$ ^3 t0 d. \# n/ {3 K$ _8 EAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."% R6 Q/ V7 t4 w# k& z- }
9 y7 B4 B! W( P1 v) o! O3 zThe business sample, like the consumer sample, expected interest rates to rise.
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.$ U2 a7 e( }2 D/ L: u
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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