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Ron Chalmers, The Edmonton Journal3 V/ r# B/ t) o
Published: Tuesday, April 03, 20076 u& l9 U$ ^3 k3 Z2 o0 s
% G+ ]9 x4 l* tEDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.
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" q9 \6 V3 {+ F& R9 c8 N2 `5 E) _Leger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.0 ]( d. L+ n# K$ \% i
, K5 T3 @' }. m* NIs this a good time to buy a house in Alberta?
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' P! T/ w* R3 T& j. hNo, not according to the sample's composite score of 71, showing significant doubt.
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Leger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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- G$ a/ F5 \* A' i. |* G* n! U3 ]0 LWhen asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.) I9 H7 m' q. M' x9 }0 g9 Y
$ W- b. ~1 E6 e% t+ }7 GA question about household incomes drew a score of 141, as most people expected incomes to rise.
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# t# N- S$ ?+ I- B% L9 V @The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.& W I- [: z6 g8 n6 v4 C+ U, @( w" G
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.
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+ n1 S- k: R( s# w. n/ hA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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% S8 H. R9 p5 \7 A0 O( L( O3 T9 C, {Among those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."3 ~% k) V% E: {
' H" L9 r: z3 {+ L+ d3 g3 W8 TThe business sample, like the consumer sample, expected interest rates to rise.
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/ o' e+ D3 d! x( M9 v" N9 UBarry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates./ e! S3 o/ j* D3 {& b
' `* Z5 w* `/ ?- ~"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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