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Sun Life to retire Clarica name- \! @; ]% m) L9 g* F' {
Duncan Mavin, Financial Post
& o' H3 c% i+ L- B' O$ t; FPublished: Monday, March 26, 2007) }: ^7 A6 U( k( W/ K# \8 A
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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。& S; m- B% h6 ^* |5 ]1 q# K2 h, Q2 N @
: b( O, [0 L( `" r, m" J现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。% ?- k4 W. ]; W
$ u, ~# E% Z# M2 w4 h% n公司说,这个改变将要在2008年第一季度完成。0 Z1 |: ]- X- n( N
( L$ p5 a- U1 r0 c+ G$ ~TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy." f, x; |/ f2 K5 o! L6 }% M7 W
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
3 n3 k! a; R0 N' [& ?9 tThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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$ m3 x) M+ |7 p& WThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
6 B; i0 d' ^& }"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.2 h. x! ]7 f% H" T4 L2 A7 Y
+ @9 y" n2 y6 G& a5 p l( S6 q"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
5 ~& a. i2 y$ A3 h( I9 cdmavin@nationalpost.com8 k! S: C% n- M. k+ i( H
6 Y, I+ P! t( y$ H& ~, r© Financial Post 2007 |
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