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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name" C5 l  I( M5 m
Duncan Mavin, Financial Post
; u' u0 P) _- N0 m& `Published: Monday, March 26, 2007

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+ g" ?6 k3 a' J* vSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。7 [: v% D! j; r8 }- t6 G
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
7 m; O# G8 \* ^% Z" vClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
+ u  n% o) Z; x& RThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500." l8 y  I" A! p9 t# L- `$ v, M

# o$ z% D2 p% P  |9 |The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.% f  B/ F/ G9 f% U8 M: o& S* d
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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" y3 V/ s: a. ~$ y. y9 W  g"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."3 p: |* T9 ~5 U/ l& _! j
dmavin@nationalpost.com3 X- R7 X5 J) @3 L
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© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表" K8 T4 z% U9 \' B8 K

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1 P' a0 a" b9 r! [本人翻译不当。标题应该翻译成:& A- D! E# [# B6 Q; Y

( Q7 T  p. ?9 f) I9 j* F; eSun Life 要取消Clarica商标
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2 n5 B7 d- G8 O! R* }2 I  A- |Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。: J' ~9 _& |' U8 E0 r
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
. }8 Y+ [, d. p. Lsomething will chang???
大型搬家
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
0 E3 I$ _% V- u2 N& m4 v8 D: cI have Clarica 商标的人寿保险,
8 Q+ G9 f( [9 Vsomething will chang???
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Only the brand name will be changed. You don't need do anything.
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