Sun Life 要退休Clarica 标牌

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Sun Life to retire Clarica name
! t; j. e) A; h. G( k3 {+ F6 V, c4 P; VDuncan Mavin, Financial Post
Published: Monday, March 26, 2007
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! d1 A0 N% Z& P2 Y4 rSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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; C( k: u2 j! p" e' v公司说，这个改变将要在2008年第一季度完成。
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2 O) G: v3 r, g2 x1 X% t8 t& A# ?TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
0 Y) H) J+ W; {2 M1 @- O1 I4 G4 E  hThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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0 k5 G2 }0 t& G* jThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
2 V, S3 i0 \# K7 x5 T. g! q1 [/ ["The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
, K: _) ~3 I  |' j% i* g  k8 vdmavin@nationalpost.com
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© Financial Post 2007

cindy

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原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成：

Sun Life 要取消Clarica商标

  V- s6 z- N* E  v) x! [+ q8 p( mSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
* _# N8 ~; n# ?) D6 L6 fsomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
" z/ i) f8 n) k7 a" A* n' B& H! DI have Clarica 商标的人寿保险,
something will chang???

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Only the brand name will be changed. You don't need do anything.