Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
3 ]& c# P/ q2 [1 ePublished: Monday, March 26, 2007
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" R  z# B( O/ c9 VSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

, x( P' u- ~8 a+ |% r1 E6 vClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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' M4 b6 `/ @5 V2 O. [& Z/ r; }公司说，这个改变将要在2008年第一季度完成。
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, R  J9 i, M4 N) y! kTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
0 d. Q0 o  K7 h* PClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

& c0 }2 O" L0 o9 S& hThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
9 `( n; o+ m1 ]2 q"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
1 E  u2 d  a0 i3 J  rdmavin@nationalpost.com
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7 w- s( T( L* z, H( q© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成：
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Sun Life 要取消Clarica商标

" j/ D% S( C9 ~$ J* e) mSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
" @2 A$ ?2 J& M8 i% osomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
something will chang???

' l3 K& y3 N" j; Y7 }3 [0 |% xOnly the brand name will be changed. You don't need do anything.