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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
" F1 b: `' i  V8 l; EDuncan Mavin, Financial Post
# [3 Z$ ^. F$ W1 w1 i3 L% A2 iPublished: Monday, March 26, 2007
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: [9 N! u4 A0 Z  f1 K' L( JSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。  U% Y" V' G) @4 u/ k/ I

. A% k0 F- h/ k. GClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。* L) g, g5 f0 X2 \
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。- q" b: W# u9 S' x
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公司说,这个改变将要在2008年第一季度完成。/ l. G0 ^6 B4 u  l4 M& |

& L. j7 U+ p3 D3 XTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
' i* n% e' x+ N9 ]7 }Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
" R' T6 `% Z5 y- B) @There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.6 b7 @  ?# E$ j+ S  ~( {

4 r3 M% ?2 d% w. E1 h  p0 R+ {: j6 yThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.6 E8 C! M5 m& J0 d6 ?  _0 X
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.6 G$ b$ {( Z  N1 @' E
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."! Z; d5 B0 O& S6 B& z0 y4 e( f/ \
dmavin@nationalpost.com" F* ^% E2 e8 e$ k5 W: E
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© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成:
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Sun Life 要取消Clarica商标
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, D7 |4 Q$ J& L1 lSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,1 Y/ y8 t% m1 R" [, e4 [
something will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表* s4 I4 _+ o( _2 R4 x+ Y
I have Clarica 商标的人寿保险,/ |6 ]6 e/ P, Q! Y' {
something will chang???
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8 g. C% d' t# NOnly the brand name will be changed. You don't need do anything.
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