Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
& o' H3 c% i+ L- B' O$ t; FPublished: Monday, March 26, 2007

Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

: b( O, [0 L( `" r, m" J现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

$ u, ~# E% Z# M2 w4 h% n公司说，这个改变将要在2008年第一季度完成。

( L$ p5 a- U1 r0 c+ G$ ~TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
3 n3 k! a; R0 N' [& ?9 tThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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$ m3 x) M+ |7 p& WThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
6 B; i0 d' ^& }"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.

+ @9 y" n2 y6 G& a5 p  l( S6 q"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
5 ~& a. i2 y$ A3 h( I9 cdmavin@nationalpost.com

6 Y, I+ P! t( y$ H& ~, r© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
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* Q: H% b" Z: g  Z; ?) n' J) h# y
  w6 h  e$ g  i本人翻译不当。标题应该翻译成：

: f+ [8 b9 L/ K& z' L3 l) bSun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
/ U8 z! l8 O3 e% F! ?I have Clarica 商标的人寿保险,
& k4 w! Q4 W3 S/ ~7 M* O3 M4 Y" Nsomething will chang???

, \+ g4 u- S, }. Y. V! }Only the brand name will be changed. You don't need do anything.