YOU CAN NAME YOUR OWN BUSINESS ANYWAY YOU LIKE, THERE IS NO LAW AGAINST IT, EXCEPT THE LEAGLE NAME. $ S& u6 g7 B- o4 rSAY, YOU REGISTER AN ABC INC., OPERATING AS DEF FLOWERS, THEN YOU CAN DO BUSINESS AS DEF. 7 v7 [) U; A. R% N- EHERE, A LOT OF PEOPLE JUST REGISTER A NUMBER COMPANY EVEN.