 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products.
$ X( d8 h! f/ Y+ y2 ?% o: v+ C
+ ~. L# D1 q$ g8 B/ tApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 6 Q4 @ Y/ E1 W$ X' X) M( W$ w
3 N; y- N/ N6 c8 V8 j) [
The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
# ?- }+ b, V2 t) h, C1 y, e* n' a4 c! Z+ h" X# e
"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 2 T0 N* `7 Q T, w5 W' @# X) P
2 l6 D; n4 g5 j* EApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. % {3 }4 k' k/ Q+ X& Q0 r
: x7 d4 i3 S; |# R$ HApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|