ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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•70%:  Feel now is a good time to buy a home in Canada
* K3 J! _2 W& B9 x, l- V; G; Q1 b•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
5 U- L6 ]- }: o' a* F% Z& N# Q( T•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
1 ?0 _3 m( K8 I& P•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
# ]* w+ t# E6 o9 H; @What matters to homeowners:
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•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
0 u: s9 S; J' w5 B•"Service":  The top reason driving customer satisfaction with brokers.
# @+ j( U' z  j8 }& H- {# B•"A good relationship":  The top reason behind customer satisfaction with lenders.
/ @0 q0 W$ m: ZOther interesting market share stats:
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•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
- s- U/ U) w( J8 z+ i3 _$ Z% E•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
( l8 ?$ G2 Q2 F. S0 s8 u•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

http://www.happymortgages.com/newsarticle.asp?id=210
0 T% T! v4 b8 ]' j- g- `- X+ mSource:  The chart and all data are courtesy of CMHC.