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ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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发表于 2009-6-25 08:29 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
本帖最后由 郭森房贷 于 2009-6-25 08:32 编辑
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* M. o/ l4 b5 Z7 X4 j9 _# [CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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•70%:  Feel now is a good time to buy a home in Canada & U) X/ p- b: T# ^; [/ ~
•1/3:  Expect to move in the next five years . D$ b2 Y' M- V6 j
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment. 8 p# G" L3 J* p5 K$ T
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
) S6 v; V; d2 F" Y+ S5 H# W•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.) ! Y3 B) i/ W' p( O! T/ W; ^. @8 u
What matters to homeowners:$ V. r, `+ H; A* o( N
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•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
7 ?% g1 c$ t) i•"Service":  The top reason driving customer satisfaction with brokers. 3 Q; s( y* t6 j; b* ]- ]; G2 d, h
•"A good relationship":  The top reason behind customer satisfaction with lenders.
% v- m  R6 `9 U1 Q3 t# q  \Other interesting market share stats:* A; ]6 F8 t# \2 Z& ?
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•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
& }  v  p- @- u•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.) ' V  j% ?/ ?  b3 u3 G5 R. H
•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.) ( ^. m. w) R; \$ p" m
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http://www.happymortgages.com/newsarticle.asp?id=210- Q) Y" ?! E- G: k  x
Source:  The chart and all data are courtesy of CMHC.
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