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August 28, 2007
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5 `1 C9 S: k- r) eBuyer's marketHome sellers forced to slash prices
* a* _8 ]- Y7 K% eBy FRANK LANDRY, CITY HALL BUREAU
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/ |5 D! A x( c6 s0 W" n" Y/ c- C5 BHome sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. O; ]+ `1 ~) Z6 D% u9 P
4 m6 o4 l3 P, c2 n3 GAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price.
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"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday. 2 `6 s" {7 o& B
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"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced." - `) x4 F$ c) ^ L I3 ^' R: u
+ v, n" L) L# a' b& RAs a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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; |0 E* H1 o) P"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said. 7 h# _: X i2 f6 n( A6 S
3 A, b3 c7 x. F9 fJon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking. : w2 Q% y8 t% X3 a2 n
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Condos didn't fair much better, with 79% going for less than the asking price. ( V2 u/ }5 Y0 {6 e& Q, k- J' o
0 u/ ^2 r! r1 Q( n# Z) I" Y3 Z$ {4 L"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said.
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7 G9 C4 m ?% O4 a, wHe said many sellers are knowingly asking for more than their home can fetch. " [" ^& I: s- L+ W
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"And quite frankly, the realtors are getting a bit frustrated," Hall said.
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"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." 0 W2 t* E: s+ ~
$ R: h, K+ R, U3 ZThere are several theories as to why there are so many homes on the market. " k$ t* Z( d9 a E
" E9 R7 i- [9 I( o$ GCarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property. ) W: ]- {& \+ i% S+ u( |
; a6 [8 o& P3 Q& U1 e: HOther people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said. 2 _+ n* S$ d0 z1 {; Y, x
/ ?8 C3 v7 O! k- \Pratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper.
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Keith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. - a4 b, J1 p. r+ G/ j' g6 n! f
1 c7 D6 t# h `: W"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."
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5 P$ |1 ^: h. L5 L/ b6 H2 k6 w% DHall said many sellers with homes on the market in Edmonton today won't sell. 3 {+ }4 o) U, R/ I) m
0 Q1 Y' w, M* j7 |3 D"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period." 8 n2 ?: A! d9 N0 N6 ~9 E3 q
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The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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