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Ron Chalmers, The Edmonton Journal
: x+ b- {$ K) S: H- B' ]1 H; cPublished: Tuesday, April 03, 2007
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.' [$ [, G2 D3 v# ?, G
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Leger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.: G7 q! J4 _: E# b3 P! V
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.! h$ I5 o2 l. z! w2 R1 e
7 g k: v2 h6 Z$ i3 {4 F/ EIs this a good time to buy a house in Alberta?
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No, not according to the sample's composite score of 71, showing significant doubt.7 N5 S" Y7 y( l& S
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Leger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."+ q1 N ^/ d6 @% a) U/ R5 X
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When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.4 G2 z8 V d6 n, h+ s
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A question about household incomes drew a score of 141, as most people expected incomes to rise.
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+ ]. ?- v& P- U" N9 CThe sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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; ?1 v' x2 f) z! ^: S( gThe prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.
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9 W+ a2 W2 h8 k i( R# M1 K# Q! aA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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Among those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."' ^2 u2 N* w4 C
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The business sample, like the consumer sample, expected interest rates to rise.. P$ W j+ Q* x8 c- }+ A
5 Y) l8 b: g* q# H0 SBarry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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