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Ron Chalmers, The Edmonton Journal! X1 |* f: v1 X
Published: Tuesday, April 03, 2007
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.
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6 o# R L1 w* bLeger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.
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7 [- C9 y: b, V4 L+ H2 ^Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.# t$ a, j: p' _6 g: V# F
/ r3 J1 S o7 ]Is this a good time to buy a house in Alberta?
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2 Z* j( t. r- \' a% a# a5 g8 |9 cNo, not according to the sample's composite score of 71, showing significant doubt.5 v, S+ c# \! V
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Leger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."/ S2 v% h7 ^$ I5 d: H) X7 U
% x; I3 n, S$ aWhen asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.9 d( L& j7 E, Y0 `2 Q4 B7 ]; D7 K
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A question about household incomes drew a score of 141, as most people expected incomes to rise., [7 e& w1 u( V! d. D" t3 C
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The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.- L# R! D3 J& u. z. t
0 `/ I7 |$ I& S1 e. |! }A related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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Among those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."
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The business sample, like the consumer sample, expected interest rates to rise.2 s, e4 S, s L4 L8 j# K/ d- w4 X; [
! n+ u4 @3 e3 ^Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.
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$ ` [; J+ k5 `9 L"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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