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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
) S6 ~: B% S# ?8 U9 t5 ^Duncan Mavin, Financial Post
7 k$ d. a, b5 b. N+ d) |Published: Monday, March 26, 2007
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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。$ O8 A% x& z. Y6 S2 c
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。3 w1 O  ]* k2 H! c: |8 o

7 r6 Q* G1 ~3 W. v4 M4 o6 F- Z现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。- P3 F/ v6 _4 S2 g

, `/ m" e( b+ Q; E& U1 F2 E公司说,这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
3 N! K0 ], Z% x% z" r  M0 |Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
( i. y9 i0 Q5 c8 w- @8 pThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.1 U. I) L/ V9 e7 E" z# P& W

7 Y1 y2 G! J# u( B6 lThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.) V/ F7 W# g  i% O: S. X
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.; R+ i8 F$ e7 c1 c" }
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."4 U. x' b6 L# O
dmavin@nationalpost.com2 I) v4 F/ H, \0 e! E! n

, ]  R0 s8 F8 f6 d© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表$ U5 }) K. j2 r  Y  `4 |1 J: a

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  t+ S+ m: H2 T5 f本人翻译不当。标题应该翻译成:3 ?' ]. ^: W7 o" J1 z
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Sun Life 要取消Clarica商标
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( ~* \+ r) P) \% P" o# iSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
; ~' N+ u( v4 A4 P6 H4 V" Y' csomething will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
/ ~; R; m( R1 FI have Clarica 商标的人寿保险,7 \- \$ u  H) n9 H! e
something will chang???
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8 h9 @7 E; |- D9 oOnly the brand name will be changed. You don't need do anything.
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