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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name( V+ M9 r8 i$ o4 o6 b5 G% a
Duncan Mavin, Financial Post
- {8 A/ E. ]# MPublished: Monday, March 26, 2007

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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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2 P" {8 b( Q# Z; f& E' V" I9 tClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。$ h4 y9 w1 d! g: V; X$ g- g' N5 n
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。$ L: \4 l0 W; r+ @+ F0 _
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公司说,这个改变将要在2008年第一季度完成。8 t3 Y; s& {! Q2 U( {0 y5 o: N8 S: `) Z

, l* M: W* Q- v! ]3 \TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.* B& y) V3 e& Q7 z& f2 @. ^3 J
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
, N2 }4 t5 {0 N* `* |0 D/ Y- TThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.) L( S0 f4 `& N2 L1 r( E! D
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.5 p' V6 S3 R/ b3 h& w' y* {
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.- l8 h/ ]3 W; v8 \
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
! E) W# W  O% d) |) qdmavin@nationalpost.com& X' _. Z" o2 x7 r

0 P8 N3 `& @6 _© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成:- m! X4 I- [, \6 U5 l

9 Q3 @* B: a5 W) @5 s/ cSun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。$ w( B% p" n- O$ k4 G  y, h, Y1 T
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
: Z4 l  }1 H1 T) L9 P, o1 E: g9 Fsomething will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表0 k! ?6 ?6 E1 L
I have Clarica 商标的人寿保险,
. H4 o7 X4 y" q+ |6 w6 G! |something will chang???

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$ o9 t- W, M7 p. NOnly the brand name will be changed. You don't need do anything.
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