Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
* R4 m& Q" Q5 X6 I2 M% pDuncan Mavin, Financial Post
* F1 b; |- C) N$ UPublished: Monday, March 26, 2007

Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
* P% w9 ^; u/ \0 R% `7 [
Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
7 {8 _, a; a) Z; F+ d& \
现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

公司说，这个改变将要在2008年第一季度完成。

TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
) S2 \4 n# Y6 h1 h% T0 s6 HThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
% m/ q: N& `# L8 \
& c% O+ d* ~8 e- R% L& d! a. bThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
, H3 B2 |: ~( y: H# J3 R$ `/ k"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.

/ c: t+ x8 ]  J3 W+ y"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com

© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

! F) G. S4 G, ]. k" D7 |
. t% \+ i' F1 P4 p. L/ t2 u本人翻译不当。标题应该翻译成：
7 Z$ c* m$ R4 v6 o
Sun Life 要取消Clarica商标

Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
( m" V: j6 j% [* {: D' x' ZI have Clarica 商标的人寿保险,
: F, d  t/ W' M6 l# @# A% asomething will chang???

Only the brand name will be changed. You don't need do anything.