Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
- k- V2 ^, }: qPublished: Monday, March 26, 2007
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Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

: |0 v* s! l# M7 A4 |6 vClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

4 s+ I3 P* ^( e现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说，这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
2 }7 `: Q* x9 L( P( f  sClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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+ V8 D1 {& T# e6 {" f, i, w" MThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
* G, C* {: O3 m8 }( Q2 }* t"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
" @# ]. c# I: A# Edmavin@nationalpost.com

, G2 T' B( D) i) a6 }+ L: [5 k© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
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5 ]- X& T) n/ e1 I本人翻译不当。标题应该翻译成：

3 _: B  d" Y$ b  w% wSun Life 要取消Clarica商标

* M5 M. S5 n3 ~! fSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
something will chang???

2 u- Z8 @) G9 x, U: N2 @. AOnly the brand name will be changed. You don't need do anything.