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课文26 征购大饼干筒4 ?# G% d* w3 g
461. No one can avoid being influenced by advertisements.
' B. b x, Q9 | 没有人能避免受广告的影响。
, o, a2 `0 g% T9 H' r8 [- O462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, P6 h% |2 F6 y. u* N
尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。) I1 x3 m4 o0 }! p
463. for advertising exerts a subtle influence on us.
6 D. s# q- U2 e6 @" H4 r3 y* f 这是因为广告在我们身上施加着一种潜移默化的影响。
$ E2 G2 f& A3 x464. In their efforts to persuade us to buy this or that product,
" l" I: c$ N9 }# N. ^6 ^ 做广告的人在力图劝说我们买下这种产品或那种产品之前,+ L! f3 ~# q8 i1 X0 f6 j# y
465. advertisers have made a close study of human nature and have classified all our little weaknesses.- }6 |4 z2 D7 O& A
已经仔细地研究了人的本性,并把人的弱点进行了分类。6 h9 }+ _2 r' t! Y3 V
466. Advertisers discovered years ago that all of us love to get something for nothing.
( o) t8 C4 K& l: u2 ^! j$ s 做广告的人们多年前就发现我们大家都喜欢免费得到东西。) h* A( [! x; c E
467. An advertisement which begins with the magic word FREE can rarely go wrong.2 E' S# |. y1 z
凡是用“免费”这个神奇的词开头的广告很少会失败的。! M- _, I4 {+ v' l
468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.3 M# M j& d. E( l
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。6 M4 K: l; s. Z V6 I: X* b; F1 f
469. They devise hundreds of competitions which will enable us to win huge sums of money.
+ t6 V$ F* ?3 T* h 他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。
) w8 a7 L8 G1 K& b6 U470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way. p. {# z9 V3 V2 O
电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
# G0 A5 ~: q: r! I' |# d0 y471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.6 A9 l# b Z/ K3 R9 m) A0 \0 L
有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。
p" |3 q. C: D/ u1 L472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.
( J( o7 E4 J1 h: W( p 他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。+ K3 j5 {+ [+ ?, h
473. The response to this competition was tremendous.5 [/ r: T* G* a* e; p
这次竞赛在听众中引起极其热烈的反响。
, `- h# L5 e- h! _0 @: e9 M: q) @474. Before long, biscuits of all shapes and sizes began arriving at the factory.
; L5 P, n& u/ v 不久,形状各异,大小不一的饼干陆续送到工厂。
, ^+ S* A- j* `1 A475. One lady brought in a biscuit on a wheelbarrow.9 }. ]. I0 h# q7 |. N L
一位女士用手推车运来一个饼干,2 S5 J3 k* k$ W# ?! G
476. It weighed nearly 500 pounds.
+ ~/ S1 G4 }' I9 Z* ? 重达500磅左右。0 s J$ b7 G8 G7 B. Y
477. A little later, a man came along with a biscuit which occupied the whole boot of his car.
! K2 z0 y7 H# } X: i7 d9 u% a 相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。
6 t& J# v4 f0 G# b5 C% a1 K478. All the biscuits that were sent were carefully weighed.
( t* H8 ~3 r8 R6 `: d# b 凡送来的饼干都仔细地称量。' m' o+ B# v7 ~
479. The largest was 713 pounds.& i7 P6 l: K( q( |5 g! O9 F
最重的一个达713磅,3 q/ _" n; J! d2 A: {0 w# p
480. It seemed certain that this would win the prize.' M$ x7 R* Y9 H' @8 `
看来这个饼干获奖无疑了。
% P/ }1 T4 J# E/ L" H- {0 F481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.! ?1 ^$ _5 U8 Q* L- ?8 G
但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。
6 f' C/ l( X1 H9 k" a0 i482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
1 p5 M' Y3 G! [9 b6 I. n5 O" a 它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。; x- Y9 |9 M; `
483. It was so heavy that a crane had to be used to remove it from the lorry.2 Y2 q3 k) w8 D7 O; T
饼干份量太重了,用了一台起重机才把它从卡车上卸下。
/ |$ t, V& z6 h! |484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.
2 `4 a9 \( d! g7 o 饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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