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A New York state-based company has announced it will be adding genetic material to some high-end products.
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6 H8 N& N5 ~+ {$ j. Z' N% Q7 EApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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% [* ]5 Q& Q. Z( ?/ b# NThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 6 P: l& a e! n) r* Y" U. o
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 2 w3 T% _( J( |2 _) ]6 @) i! ~
, z5 F* B1 U0 mApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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