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A New York state-based company has announced it will be adding genetic material to some high-end products. 4 s6 M+ r, s0 H& h3 e m! X! u
6 P$ j/ R! ?' R2 w: R2 ~Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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# E: O0 S' T# [- W# a3 H" \! QThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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( O# _2 r' o7 r; \$ b/ ]$ c% n"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. $ z) ?' {% E5 c' p+ S1 R
5 Q5 N4 k' @. u% G2 uApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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