 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products. ( z& D! e W |
: |3 w% ~& v8 T6 B% U7 o7 h
Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
# X6 c2 j& ^2 ^1 @* `$ E+ ^+ ?* r4 c) ?, `+ Z3 Q
The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
8 N+ A* \4 ] [4 m6 p$ h1 P- T. Q: F! H d; E( ?
"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
) Y+ y4 N1 T# z2 D) T( ?4 e2 _* y2 n" X1 d! t
Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
6 M" g5 p* E+ ~8 Q9 k1 o( {( w
/ n5 r0 b5 l- G; [6 m6 \+ S0 qApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|