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A New York state-based company has announced it will be adding genetic material to some high-end products.
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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$ G6 s+ i) p& g4 yThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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' P3 z2 e/ {9 N( }0 X* w) D3 }"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. % @# E+ x% s; j
2 z" k, W- N7 O$ w, V$ jApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. : e- N1 ~3 X- ]5 M5 k8 J9 ?
4 Z$ F# b" x) S) p0 d% G, cApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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