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A New York state-based company has announced it will be adding genetic material to some high-end products.
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' F4 l) f9 }; O+ |" i) f% S3 nApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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% u; J" I' ^/ ZThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 1 f* F. @! T, ]5 Q# ]1 |2 V
- V( P; Q7 N" }* @( _"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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: t- _6 H7 X# @' u& C8 DApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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S B3 X6 e$ V5 L0 VApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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