ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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& m* ]: s  {0 r, f- \/ Z•70%:  Feel now is a good time to buy a home in Canada
; D) f! c% p% a# h) O) Y3 L% Q8 Z•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
* c3 }% ^9 i( W& F•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
9 u# r3 u% a& ~) ^8 y. FWhat matters to homeowners:

•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
8 {" H% a# N' U/ h" y$ k+ V0 x7 @•"Service":  The top reason driving customer satisfaction with brokers.
$ r& L  r' g/ _. R•"A good relationship":  The top reason behind customer satisfaction with lenders.
# ]" e0 p6 B2 X, X- C9 z8 w" yOther interesting market share stats:

•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
# x! J# ^7 W" q0 [. ]% M* z$ ]•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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* t4 p) J4 X( M/ `4 V/ }" _& f: V# Shttp://www.happymortgages.com/newsarticle.asp?id=210
Source:  The chart and all data are courtesy of CMHC.