ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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7 U  o" h# @) l9 E# y9 `% X•70%:  Feel now is a good time to buy a home in Canada
7 A7 o: ~. q$ J) \& `6 m•1/3:  Expect to move in the next five years
6 T; [0 v$ r0 N$ ~& N•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
' g/ U5 Z  u5 x0 [- s- F•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
6 M8 _6 Y# J" P* R, E9 H& [& G5 P•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
& w, ]) j8 _4 C7 F% FWhat matters to homeowners:

$ o, X8 d" b- ]- n4 a1 D5 h•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
- q: J* U4 i+ e  ~9 W•"Service":  The top reason driving customer satisfaction with brokers.
& i" n% J8 O" X# L( a; p•"A good relationship":  The top reason behind customer satisfaction with lenders.
+ B0 N2 |) E0 [: r1 M" gOther interesting market share stats:

•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
* V: i- y% `# }•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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4 h6 L  A) t8 T; B% i& g0 mhttp://www.happymortgages.com/newsarticle.asp?id=210
Source:  The chart and all data are courtesy of CMHC.