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August 28, 2007
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Buyer's marketHome sellers forced to slash prices
/ e# k5 j# Y6 R# B$ ABy FRANK LANDRY, CITY HALL BUREAU
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' ]. H6 B! N% A' nHome sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent.
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And new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price.
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- |4 |6 O' V& w: K6 h: d) y6 G" {9 ^# T"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday.
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+ \/ a7 z4 p* ~"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced." ' C2 ^* S% T8 f! b @) w
( L+ H1 i+ {5 w: vAs a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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# C8 ]2 f P3 D/ V2 j6 O"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said.
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Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking.
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& ]' V1 U- d% e5 R. c/ @Condos didn't fair much better, with 79% going for less than the asking price. & W# M5 |1 l0 u- U
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"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. 7 r) }8 @7 Y: C$ S( N+ O5 q6 ?( z
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He said many sellers are knowingly asking for more than their home can fetch.
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/ T; A0 x& |* K/ L2 g! M' ?"And quite frankly, the realtors are getting a bit frustrated," Hall said. " j; B4 t$ ~$ ?& d6 K* A# M. a
+ n9 ]; k2 q2 K7 i8 P"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price."
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There are several theories as to why there are so many homes on the market.
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& `8 f% ~2 }* x9 R+ I, b2 T! nCarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property.
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Other people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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3 T% p5 `' m ~! A8 l7 v4 DPratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper.
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Keith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. ' y+ [$ V) c- M
; r' c4 Y6 |' m/ b5 H"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number." G3 M" C' e; m% z
; @/ W- }! d: C" WHall said many sellers with homes on the market in Edmonton today won't sell.
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" Y% J" o( |9 x: x"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period."
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The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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